Another day, another startup lays off employees. This time, it’s RealSelf, the Seattle-based cosmetic treatment review platform. According to GeekWire, the company laid off 11 employees or about 4.7% of its workforce.

RealSelf Layoffs

Chief Marketing Officer Hailey Sullivan told GeekWire that the company restructured its marketing and brand organization. It’s not all bad news, though – newly appointed CEO Jeff Kizilbash said in a statement at the time that to continue to achieve its growth objectives, RealSelf was “aligning resources and investments across our new global footprint.”

RealSelf is a company that offers reviews and photographs of plastic surgery procedures, including Botox, Invisalign, breast augmentation, liposuction, and more. The business was founded in 2006 and features information, patient evaluations and comments, treatment prices and ratings, as well as thousands of verified practitioners on its platform.

Early in the pandemic, RealSelf’s business was affected, but it rebounded later that year. Last year, the company acquired two international cosmetic resource platforms: Your New Self and Tajmeeli. The acquisition of Your New Self, a UK-based business, marked RealSelf’s entry into the European market.

So while it’s sad to see jobs go, hopefully, this will help RealSelf reach new heights in the future.